• Be Relevant, Stay Relevant

    Meet Brodeur Brodeur Insight


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    Grace Sunghae Kim
    Asia Pacific Managing Director / Brodeur Partners






    Grace Kim began her career as a PR professional in 1995 at InComm Ltd., being one of the very few PR practitioners in Korea.

    She went to work at the headquarters of Brodeur Partners in 1999 and ever since, she has accumulated numerous years of global PR experience and holds an executive position at a global PR firm.

    Grace offers consulting services in many areas including global PR for clients in Korea who wish to enter global markets such as the US and Asia Pacific and Corporate Social Responsibility (CSR) activities.

    She has accumulated over 20 years of experience in diverse industries including consumer, IT, public, manufacture, offering a wide range of services such as publicity, branding and issue management. She is also the first Korean to be appointed Managing Director of the Asia Pacific region in the PR and advertising industry in 2001. She currently works in Korea.









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    Hugh Yunhyuk Choi
    Representative Director / Brodeur Partners






    He began his career as a PR Account Executive in 1997 at InComm Ltd. In 2000, he established the internal venture InComm Interactive Ltd. and began carrying out digital marketing activities. He was awarded the Asia PR Award in the Interactive PR category for the first time for developing an Interactive Brochure, applied with technology that analyzes customer behavior.

    In 2004, he changed the name to DOMO Communication Consulting and ever since, he accumulated numerous experiences in various fields including strategic consulting, issue management, influencer marketing, public communication, digital marketing, advertising and marketing communication.

    He currently serves as CEO at Brodeur Partners and has been in this position since DOMO and Brodeur merged in 2013.









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    James S. Choi
    Executive Vice President / Brodeur Strategy, Brodeur ShiftPositive






    James currently oversees Brand Communication and Marketing Strategy services at Brodeur Partners. For the past 20 years, he has successfully carried out a number of large-scale projects across Brand Communication, Corporate PR, Marketing PR, Public Affairs, and CEO Branding & PI. He specializes in offering practical business plans and solutions to clients based on proved theories and scientific models.

    As the project director at Fleishman-Hillard Korea and InComm Brodeur, he was in charge of national and international PR campaign for ‘2012 Seoul Nuclear Summit’ in which leaders from 50 or more countries participated. He has wrote  and published <Strategic Planning Essence> and <Brand Differentiating Strategy>, <Counterattack of thinking>and currently writing <Counterattack of thinking> columns on JoongAng SUNDAY.











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    Ian Tae Ho Kim
    Executive Vice President / Brodeur Digital, Brodeur Communications






    Ian is a Communication Specialist with the most comprehensive knowledge of the digital world. He has been providing solution for various clients by communicating through digital, strengthening corporation and brand value catering to each client’s needs.

    Ian is currently in charge of digital marketing and communication at Brodeur Partners.

    While in school in 1995, Ian founded a film PR agency, and was a PR specialist at Samsung Entertainment and Warner Brothers Home Entertainment. He was also in online contents business for the Hankyoreh Newspaper and operation/marketing for NHN Me2day. Ian was also the head of marketing center at Daum Communications, managing marketing, PR and social responsibility.