• Be Relevant, Stay Relevant

    Meet Brodeur Brodeur Insight

    Relevance

    Relevance is the full experience of an idea, product, brand, candidate or cause, one that not only changes minds, but also changes behavior, and sustains it.

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    When something is truly Relevant, the brand, product or cause becomes part of us and we act. We move from passive to involved and indifferent to eager. We are compelled to act, whether that’s recommending a favorite restaurant, or spending money on a product we’ve fallen in love with.
    In marketing, relevance is more important than anything else. To boost Relevance, we fully engage the sensory experiences, values systems and community impulses of the individual, not just the rational.

    That’s why Relevance is at the core of our mission, which is to remain the foremost communications partner consistently compelling sustained behavioral change. We do this by making brands, organizations and causes more relevant and sustaining relevance.

    Others focus on changing minds — how people think. Brodeur Partners focus on changing behaviors — what people do.